BRANDINg

 

We design the company branding, the creative architecture of your business, the overall look and feel. We choose colours, fonts, secondary elements and direct photography styles to develop a style guide which shows exact usage of all brand elements in application. 

 

A successful brand is much more than just a logo, it is the overall image of your company in your customers' eyes. We are passionate design professionals in the creation process of your brand image. We design the stationery, advertising campaigns, brochures, reports, web-sites, company fleet, signage and all other required items for your specific marketing requirements.

 

Each organisation has unique and individual brand aspects, which we custom design to your specific requirements.

 

Successful branding helps you to create an important company asset, which is a great reputation. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place and customers.

 

Gurriny Yealamucka Health Services - Logo design and Branding

We were approached by the board to create a new Logo Design and Branding for Gurriny. The brief asked for a non-stereotypical indigenous identity. Based in Yarrabah directly at the Pacific coast south of Cairns, the community has a strong connection to the ocean. As a community-based organisation it deserved a significantly different creative approach to represent geography and proximity to the sea. We refrained from traditional dot-painting elements often used for Aboriginal organisations without relevance to their actual tradition, art and geographic location. Instead, we created ‘The Wave’, an element representing the location of Gurriny Yealamucka Health Services.

The element can be used as a minimalistic footer treatment locked in the bottom for stationery, report content pages and vehicles. It also works as a full-depth ocean background with the waves floating locked on top and all info reversed out of our CYAN blue, height adjustable. The scope of the work included a Logo-design-refresh, Stationery, Style-guide, Web, Vehicle and Presentation collateral design.

 

ABOUT GURRINY

Gurriny, community controlled health service will lead the advancement of equitable health outcomes for the people of Yarrabah. To increase and maintain the health standards of people in Yarrabah and surrounding areas by delivering a service through the governance and management of an Aboriginal Community Controlled Health Service.

TIMEFRAME: 2016     
 

CLIENT: Gurriny Yealamucka Health Services Aboriginal Corporation
 

WEB: gurrinyyealamucka.org.au

SCOPE OF WORK
 

  • Creative Direction 

  • Logo Design 

  • Corporate Identity 

  • Style Guide 

  • Press-Advertising 

  • Stationery 

  • Signage 

  • Company-Fleet

 

CareLynx – Logo Design and Branding

We were asked by the board to create a logo and brand-identity for CareLynx, a complete management software for residential aged care facilities going to market national and internationally in 2017. 

 

We created the ‘CareLynx-Heart Symbol’, the letters C and L linked into each other forming a symbol which is unique in itself but still internationally recognisable for love and care. Colours and imagery are kept clinically themed while fresh and crisp to reflect the modern-day digital age approach of the organisation. During the process of the CareLynx – Logo Design and Branding we created different CareLynx logo sub-category colour schemes for the 4 different sectors of care-facilities which CareLynx targets and services.

CareLynx has been designed from the ground-up to be the ultimate management manual, procedural guide and compliance monitoring package for Residential Aged Care facilities, Drug & Alcohol rehabilitation facilities and Community Care services. Demand for care services is increasing, especially as Australia’s population ages. But as residents and their families become more aware of their options, they’re driving change at the face of all types of care. Residential care facilities that want to keep up need a comprehensive solution that’s more than an alert driven data collection software program.

 

CareLynx makes it easy to embrace this change, with the latest in cloud-based software and quality operational manuals, backed up with expert training and support. The complete user-friendly system lets clients minimise staff workload, maximise resident outcomes and income.

Find out more about CareLynx here: http://www.carelynx.com/our-story/

TIMEFRAME: 07/2016 - 02/2017     
 

CLIENT: Top End Nurses 
 

WEB: carelynx.com

SCOPE OF WORK
 

  • Creative Direction 

  • Logo Design 

  • Corporate Identity 

  • Style Guide 

  • Press-Advertising 

  • Stationery 

  • Signage 

  • Print handling

  • Social media suite 
     

Great Barrier Reef Marathon - Event Collateral Branding

Advertising campaign and event collateral branding for the Great Barrier Reef Marathon. The Tropical Journeys Great Barrier Reef Marathon Festival is rapidly becoming one of the 'must do' events on the Australian Running Calendar. Hosted in the tropical oasis of Port Douglas in Tropical North Queensland on Sunday October 22nd, the Festival offers some thing for everyone - the icing on the cake ... you get to recover right here in paradise.

Dubbed "the worlds best adventure course" by Olympic marathon champion Steve Moneghetti, the diverse landscape of Port Douglas offers a combination of beach, road and trail running for all distances - enabling you, the runner to see this amazing area up close and personal. All distances start on the flat, compact sands of Four Mile Beach - some on sunrise and the colours of the sun rising over the Coral Sea sets the tone for the rest of the run. There are distances ranging from the gruelling 42km Adventure Marathon to a 2.3km Junior Challenge, it's the perfect opportunity to get a group of mates together or gather the family and come and Race, Stay and Play in Port Douglas. With two World Heritage listed sites in the Great Barrier Reef and the Daintree Rainforest right on our door step, there's no better place to come and stay.

TIMEFRAME: 2016 - 2017     
 

CLIENT: Port Douglas Event Management 
 

WEB: www.greatbarrierreefmarathon.com.au

SCOPE OF WORK
 

  • Press-Advertising 

  • Banners 

  • Signage 

  • Print handling

  • Social media suite 
     

James Cook University Open Day - Event Campaign and Branding

Branding and Design – JCU Open Day 2016 Campaign, in Cairns and Townsville. We were asked for the third consecutive year to assist with the design conception and branding for James Cook Universitie’s annual Open Day. The scope of work included an expansion of the 2015 theme into a more diverse and photographic interpretation and its application into press-advertising, web, print and publications. The artwork shows a duo-coloured, multi-layered fan which is partly filled with images relating to the Universities’ courses and strategic intend.
 

ABOUT THE CLIENT

One of the world’s leading institutions focusing on the tropics, Australia’s James Cook University is surrounded by the spectacular ecosystems of the rainforests of the Wet tropics, the dry savannahs, and the iconic Great Barrier Reef. Our unique location enables students from Australia and overseas to study in a diverse physical environment unparalleled by any university in the world.
 

BORN FOR THE TROPICS
Ranked in the top 2 percent of the world’s tertiary institutions by the respected Academic Ranking of World Universities produced by the Shanghai Jiao Tong University, James Cook University is dedicated to creating a brighter future for life in the tropics world-wide, through graduates and discoveries that make a difference.
DEDICATED TO RESEARCH
The University conducts nationally significant and internationally recognised research in areas such as marine sciences, biodiversity, tropical ecology and environments, global warming, tourism, and tropical medicine and public health care in under-served populations.
 

Open Day is a great opportunity to find out more about your local university – whether you are interested in starting, changing or furthering your career or you are simply curious about what is happening ‘out at the uni’, Open Day is a great day out for you and your family.

Find out more: jcu.edu.au/openday

TIMEFRAME: 2015 - 2017     
 

CLIENT: James Cook University 
 

WEB: jcu.edu.au

SCOPE OF WORK

 

  • Creative Direction

  • Press-Advertising 

  • Banners 

  • Signage 

  • Print handling

  • Billboards 
     

The Cairns Institute - Branding and Marketing Collateral

Branding and Marketing Collateral for the Cairns Institute. We designed the print collateral, website, newsletters and two large info-graphic panels for the foyer of the Cairns Institute. A detailed physical world map showing all capital and major cities that are located in the Tropics world-wide and a selection of faces of people all ages, genders and races living in the tropical zone.

 

More than 40% of the world’s population lives in the Tropics. The Cairns Institute carries out advanced research into the opportunities and challenges faced by societies in the tropics.

 

With experts in more than 20 academic disciplines, the Institute also serves as a consulting and training hub for northern Australia and the tropics worldwide. The Institute was established in 2009 with a grant from the Australian Government.

TESTIMONIAL

 

`Leo’s design work for The Cairns Institute has been genuinely outstanding. On the strength of Leo’s contributions to our building interiors we commissioned additional work on our promotional material and a complete re-design of our website. The results are as practical as they are beautiful.’

 

Prof Stewart Lockie

Director, The Cairns Institute

TIMEFRAME: 2015 - 2017     
 

CLIENT: The Cairns Institute 
 

WEB: cairnsinstitute.jcu.edu.au

SCOPE OF WORK
 

  • Print Collateral

  • Creative Direction  

  • Branding

  • Info Graphic 

  • Website design 

BUSINESS-STARTER BRANDING PACKAGES
 

Are you starting a new Business and need your Logo and Branding designed? Or are you looking to 
re-brand your existing company to give it a modern competitive look and feel?

 
 
 
 

CONTACT

EMAIL  
leo@lsdesignstudio.com.au    

 
MOBILE  
0466 399 108  


PHONE 
07 4057 8661

ADDRESS  
4 Coronado Street 4879 Kewarra Beach 
QLD Australia

Please call for appointments and individual consultations.

  • Black LinkedIn Icon
  • Black Facebook Icon
  • Black Google+ Icon
  • Black Instagram Icon
BACK TO TOP

Copyright © 2020 LS Design Studio. All rights reserved. Designed by lsdesignstudio.com.au.

ACKNOWLEDGEMENT
 

We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the lands and waters where we operate our business. We honour the unique cultural and spiritual relationship to the land, waters and seas of First Australian peoples and their continuing and rich contribution to Australian society. We also pay respect to ancestors and Elders past, present and future.

WE ACCEPT

ABN: 378 640 607 04