INLOC  2023 
logo design and rebranding 

We redesigned and optimised the new logo and style guide for INLOC - Experts in Program design, consultation and planning, specialising in on-ground implementation of operational, logistic or training requirements.​

INLOC Director Dave Rutherford asked us to refine and redesign the existing logo and create a consistency of usage and applications throughout all brand elements, iconography and colours.

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We created a strong and balanced brand that supports INLOC's large variety of offered existing services but allows enough flexibility to expand the brand and service segmentation within the new Style Guide lines.

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INLOC provides in location training in Australia and throughout the South Pacific. INLOC’s specialty is to achieve tangible results under isolated and remote, harsh or hazardous circumstances. INLOC will work anywhere in Australia, the South Pacific and Southeast Asia.

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INLOC focuses on training in environments where First Nations peoples have lived, thrived and worked for thousands of years.  We deliver training to three key groups:
 

• First Nations peoples in Australia, the Pacific or South East Asia.  This includes Rangers, conservation and ecosystem managers, agricultural enterprises.  
   

• The organisations (government departments, aid organisations, commercial entities) who wish to engage economically, socially or culturally with these First Nations peoples.
   

• Bodies who want to be able to work in similar situations to us, whether it be remote, isolated or metropolitan; harsh or hazardous; desert to jungle to sea country; a short deployment or a long term established presence.

TIMEFRAME: 2023 
 

CLIENT: INLOC
 
WEB: ​inlocgroup.com

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SCOPE OF WORK
 

• Creative Direction

• Logo Design

• Brand Refinement

• Styleguide

• Iconography

• Stationery