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Gurriny Yealamucka Health Services

Logo Re-design and Branding for an indigenous healthcare provider in Yarrabah, Queensland

We were approached by the board to create a new Logo Design and Branding for Gurriny. The brief asked for a non-stereotypical indigenous identity. Based in Yarrabah directly at the Pacific coast south of Cairns, the community has a strong connection to the ocean. As a community-based organisation it deserved a significantly different creative approach to represent geography and proximity to the sea. We refrained from traditional dot-painting elements often used for Aboriginal organisations without relevance to their actual tradition, art and geographic location. Instead, we created ‘The Wave’, an element representing the location of Gurriny Yealamucka Health Services.

The element can be used as a minimalistic footer treatment locked in the bottom for stationery, report content pages and vehicles. It also works as a full-depth ocean background with the waves floating locked on top and all info reversed out of our CYAN blue, height adjustable. The scope of the work included a Logo-design-refresh, Stationery, Style-guide, Web, Vehicle and Presentation collateral design.



Gurriny, community controlled health service will lead the advancement of equitable health outcomes for the people of Yarrabah. To increase and maintain the health standards of people in Yarrabah and surrounding areas by delivering a service through the governance and management of an Aboriginal Community Controlled Health Service.

TIMEFRAME: 2016     

CLIENT: Gurriny Yealamucka Health Services Aboriginal Corporation



  • Creative Direction 

  • Logo Design 

  • Corporate Identity 

  • Style Guide 

  • Press-Advertising 

  • Stationery 

  • Signage 

  • Company-Fleet

fresh and clean BRANDING solutions

Are you starting a new Business and need an unconventional Logo and Branding? Or are you looking to 
re-brand your existing company to give it a modern competitive look and feel?




0466 399 108  

07 4057 8661

4 Coronado Street 4879 Kewarra Beach QLD Australia

Please call for appointments and individual consultations.

Thanks! Message sent.

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