Gurriny Yealamucka Health Services
 

Logo Re-design and Branding for an indigenous healthcare provider in Yarrabah, Queensland

We were approached by the board to create a new Logo Design and Branding for Gurriny. The brief asked for a non-stereotypical indigenous identity. Based in Yarrabah directly at the Pacific coast south of Cairns, the community has a strong connection to the ocean. As a community-based organisation it deserved a significantly different creative approach to represent geography and proximity to the sea. We refrained from traditional dot-painting elements often used for Aboriginal organisations without relevance to their actual tradition, art and geographic location. Instead, we created ‘The Wave’, an element representing the location of Gurriny Yealamucka Health Services.

The element can be used as a minimalistic footer treatment locked in the bottom for stationery, report content pages and vehicles. It also works as a full-depth ocean background with the waves floating locked on top and all info reversed out of our CYAN blue, height adjustable. The scope of the work included a Logo-design-refresh, Stationery, Style-guide, Web, Vehicle and Presentation collateral design.

 

ABOUT GURRINY

Gurriny, community controlled health service will lead the advancement of equitable health outcomes for the people of Yarrabah. To increase and maintain the health standards of people in Yarrabah and surrounding areas by delivering a service through the governance and management of an Aboriginal Community Controlled Health Service.

TIMEFRAME: 2016     
 

CLIENT: Gurriny Yealamucka Health Services Aboriginal Corporation
 

WEB: gurrinyyealamucka.org.au

SCOPE OF WORK
 

  • Creative Direction 

  • Logo Design 

  • Corporate Identity 

  • Style Guide 

  • Press-Advertising 

  • Stationery 

  • Signage 

  • Company-Fleet

fresh and clean BRANDING solutions
 

Are you starting a new Business and need an unconventional Logo and Branding? Or are you looking to 
re-brand your existing company to give it a modern competitive look and feel?

 

CONTACT

EMAIL  
leo@lsdesignstudio.com.au    

 MOBILE  
0466 399 108  

PHONE 
07 4057 8661

ADDRESS  
4 Coronado Street 4879 Kewarra Beach QLD Australia

Please call for appointments and individual consultations.

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Copyright © 2020 LS Design Studio. All rights reserved. Designed by lsdesignstudio.com.au.

ACKNOWLEDGEMENT
 

We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the lands and waters where we operate our business. We honour the unique cultural and spiritual relationship to the land, waters and seas of First Australian peoples and their continuing and rich contribution to Australian society. We also pay respect to ancestors and Elders past, present and future.

WE ACCEPT

ABN: 378 640 607 04